User Persona is a composite sketch of key segment of your target audience. Building User Personas can help streamline the growth process from acquisition thru virality and remarketing.
There are about 1.5 Million apps on on iOs App Store and Android Play Store. In the fast and competitive world of apps User Persona helps you reach out to your early adopters by customizing the acquisition , onboarding and engagement flows.
Most apps today are targeted for specific user groups and starting with User Personas helps app developers rise above the clutter and deliver compelling experiences.So how does one go about building user personas and what does a typical User Persona Look like? Here’s the beginners guide and checklist. Continue reading