Launching Growth Hacking Coaching Program

Growth Hacking Coaching is a 12 weeks intensive, by invite and selection only program. Participants Learn to Grow Hack their own Products/ Projects coached by an experienced Growth Hacker. Digital Marketing Skill Ramp-up Trainings and Business Mentorship is provided as seen fit by the Growth Hacking Coach and needed by the participants. Continue reading

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The Growth Hacking Academy

I was part of the founding team of 3 startups between 1999 – 2012. I also helped 4 other startups with marketing in that period. Between 2012- and today I have been advising startups and product teams of enterprises in US and India. I have worked with 12 great teams in this period and Customer Acquisition and Growth seems to be one of the top 2 challenges for these teams- perhaps for all startups. Continue reading

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Hiring for Startups- Cash vs. Equity Compensation

Hiring for startups is different as startups pay less than the market and compensate with non-listed (non-liquid) equity with a lock in period. I have hired for my startups in the past. However, to be honest, I have not figured out the formula to compensation structure, most of the times the compensation structure was based on ‘hunch’.

In this article I have tried to put a template for the cash vs equity decision. The numbers you arrive at with this formula are guidelines and subject to other subjective calls. Continue reading

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Hacking Growth through Customer Experience

It is difficult, if not impossible, to fill a bucket that has holes.One could argue the bucket will fill if the input rate is greater than output rate however at what cost?

Lean startups should try and address the problem of losing customers before they accelerate customer acquisition because a happy customer tells about service/ brand to 4 friends while an unhappy customer shares with 10 prospects. The typical hole in the bucket symptom for startups include low repeat usage, plateaued Monthly Active Users (MAU), negative sentiment on social etc.

Customer Experience study helps identify the holes in the bucket and convert first time product users to brand ambassadors. Continue reading

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Measuring Social Media ROI

I work with startups and startups are a different beast. They need to run quick experiments, decide what works for them and ROI is a simple arithmetic:

ROI = (All Returns- All Costs)/ All Costs.

I feel responsible for every $ that startups trust me with to hack growth and hate BS-ing when it comes to program performance. I want to evaluate programs in real time and make quick decisions. I use the following spreadsheet to measure the ROI of the programs built around the simple arithmetic definition of ROI. Continue reading

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10 Questions that help identify startup opportunities

2013 has been a year of questions for me. Questions about business models, about pivots, about change of plan. The year started with a big question persist, pivot or perish WorldWithourMe? and then there were at least 4 major question every month.

It’s befitting that the last post of the year be about questions. So here’s my pick of 10 questions that have helped me evaluate startup ideas.

Happy Starting Up 2014! Continue reading

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My 5 Favorite Gmail Plugins and Tricks for Growth Hacks.

‘Agility’ is one word that is core to the idea of Growth Hacking. While classic Marketers rely on long term data and user behavior for decisions, Growth Hackers often work with smaller sample size and act in ‘real time’ to convert visitors to customers.

In my experience, email is one of the most powerful tools for converting visitors to customers. For example we improve conversions for an edutech startup by almost 100% within weeks, through an email campaign.

However, for email ninjas- life is inboxed. They live, eat, breathe emails. I use Plugins, Tools and simple tricks to help me manage my inbox. Here’s 5 favorite Gmail Plugins and tricks for Growth Hacking.
Gmail Tabs and Inbox Zero, Google Alerts and Labels, Rappotive, Yesware an Boomerang Calendar. Continue reading

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5 Elements of an Effective Pricing Page

Landing page and Pricing page are perhaps the two most important pages of a website and these two pages also have maximum dropouts. The opportunity cost of dropout from the Pricing page is higher as these are users that have shown interest in your product, spent time traversing your website and have ALMOST paid you.

What make some Pricing Pages more effective than others? What leads to better conversion? Is it slick design or simplicity? I have been working with ecommerce sites for close to a decade and half and here are the top 5 Pricing Page elements, in my experience, that have maximum impact on conversion. Continue reading

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Growth Hack- outrageous, unscalable and low tech.

More often than not technology entrepreneurs are advised and conditioned to look at the larger opportunity, scalability and technology to solve a problem. Silicon Valley folklore is full of stories of Google’s simplicity, Facebook’s singular focus, Twitter’s scalability. We tend to believe that all growth hacks are technology solutions that seem scalable when they are conceived.

However, reality is much different, most Growth Hacks sound outrageous and unscalable initially and there is little or no tech. involved. Continue reading

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Startup Elevator Pitch

Over the last 10 days a couple of startups I’m working with and a bunch of students I mentor have asked for help with Elevator Pitch.

Here goes a simple 1 Slide Elevator Pitch Template: Continue reading

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