Social ain’t fad no more. Social Web is the present and the future of the world wide web and Internet. However, there are questions about ROI of the Social Web Investments.
In this post I would like to introduce a method to quantify a website’s Social Web footprint and discuss Social Web strategies.
Buzz: a measure of website’s visibility on the Social Web.
Buzz Quotient: Normalized Score/ Index of a website’s Social Web Footprint.
Measure the width and depth of website’s Social Media Engagement ( The Buzz)
Social Engagement Width is the spread across channels
Social Engagement Depth is the intensity of engagement
Calculate the Buzz Quotient by normalizing the Buzz.
Social Web Strategies:
Social Novice: Try out the top 4-5 Social Channels. Run Pilots to sell the program within the organization. Define success matrix and define budgets. Recommended for Starters.
Social Explorer : Build your foot print across as many channels as possible, keeping the depth of engagement shallow. Works for brands that have appeal across socio economic segment and advised on diet budget.
Social Selective : Build your foot print across few channels, engage, entice and seduce your customers and prospects . Works for niche brands.
Social Champ: Build your foot print across as many channels as possible, engage, entice and seduce your customers and prospects. Works for brands that have appeal across socio economic segment.