User Personas- Get Early Adopters for your App

User Persona is a composite sketch of key segment of your target audience. Building User Personas can help streamline the growth process from acquisition thru virality and remarketing.

 There are about 1.5 Million apps on on iOs App Store and Android Play Store.  In the fast and competitive world of apps User Persona helps you reach out to your early adopters by customizing the acquisition , onboarding and engagement flows.

Most apps today are targeted for specific user groups and starting with User Personas helps app developers rise above the clutter and deliver compelling experiences.So how does one go about building user personas and what does a typical User Persona Look like? Here’s the beginners guide and checklist.

Where to start Building User Persona?

The biggest mistake I have seen app teams make is starting and ending the process of building user personas with “I think..???.“I think our users are 16-24 year old..??? Let’s call him Sid. That’s not how User Personas are created. Here’s the process I have seen working:

  1. Start with Analytics and  Activity Logs.  Look at the source of traffic, Keywords, flow on the app, exit screen to identify their intent and behavior

  2. Get the Team Involved- Get insights from the Development, Analytics, Marketing, Offline, Customer Service and other teams.

  3. Conduct user survey. Ask them about their challenges and the solutions they are looking for? About discovery, first run etc.

  4. Reach out on Social Media– Whatsapp, Facebook, Instagram and other relevant channels for your business.

  5. Put the data from 1-4 in a Spreadsheet and share it with the team ask them to validate or question the line items on the sheet.

So what information should  the User Persona contain?

For a B2C app that is pre scale-up / growth stage i.e. when teams are working on MVP and trying to find Product Market fit I think teams should work with maximum 3 personas. This helps in running meaningful experiments and also does not overwhelm the team.

Here’s the information personas should include:

Name of the Persona  ( Makes it real in discussions and communications)

One Line Profile..
like “Miss Clean Gone Green???
or “ Deal Hunter- will buy sand on the beach if there’s a deal???

Demographics

  • Age
  • Gender
  • Salary / Household Income
  • Education
  • Family

Additional Information

  • Hobbies
  • Quotes from interviews
  • Content they read
  • Their favorite App
  • How do they discover new apps

Device

  • Phone Model
  • Data Plan/ Wifi usage pattern

Geo

  • City
  • Hyperlocal

Goals – What does the users want to achieve with the app?

  • Primary
  • Secondary

Challenges-  What are their major challenges or the problems they face currently

  • Primary
  • Secondary

Once you have this you should try to put together and Twitter Pitch for the persona. Essentially, communicate the core product value that would appeal to this persona in under 140 characters.

You may want to use to build your User Persona.

 

Bhaskar Thakur- User Profile
Building User Profile

10 Commandments to decide your Mobile App is ready for Growth.

 

-Bhaskar Thakur

To sum it up here are 10 Commandments to decide your Mobile App is ready for Growth.

You have identified the Core Product Value (CPV)- The dominant benefit the customer expects from the app.

You have the Minimum Viable Product (MVP)- Smallest feature set that delivers core value.

You have Product/ Market Fit (PMF)- Product satisfies Market’s needs.

You have defined your Growth Goal e.g. 5 Million Installs and 50{b533f414762ff80097ee09d177cb5141b2a13e37c77cdd72580da9125ed6123c} actives in next 12 months.

You have Attribution Tracking (ability to ascribe installs to source/ campaign) setup and tested.

You have Google Analytics configured and tested- Features for apps like Speed, Tag Manager, A/B tests.

You have tested and identified channels for app installs- start with a few channels.

You have initial idea of Customer Lifetime Value (CLTV)- Net value of entire future relationship with a customer.

Your app’s  K factor is >0. If every Visitor that converts to member/ customer gets 1 or more person.= Product is Viral!

You have funds for the growth.

 

 

 

 

 

 

10 Commandments for Push Notification

To summarize,

Report from Kahuna suggest 60{b533f414762ff80097ee09d177cb5141b2a13e37c77cdd72580da9125ed6123c} users opt out of Push Notifications, and the opt out rate varies across industries. Here are 10 Commandments to reduce Push Notification opt-outs.

  1. You shall remember Push Notifications is not SMS or Email or Tweet.

  2. You acknowledge Notifications and NO-Application is one tap away.

  3. You shall Personalize Notifications.

  4. You shall write Compelling Copy.

  5. On Sabbath Day phones are silent, motivation gotta be bigger.

  6. Image is worth a thousand words; You shall include Images and Audio.

  7. Every dog has his day- every app their Hour.

  8. Android’s Food is iPhone’s Poison.

  9. In data we trust. Test, Measure, Tweak.. Repeat

  10. If it’s done it’s no fun, try some new.