My 5 Favorite Gmail Plugins and Tricks for Growth Hacks.

‘Agility’ is one word that is core to the idea of Growth Hacking. While classic Marketers rely on long term data and user behavior for decisions, Growth Hackers often work with smaller sample size and act in ‘real time’ to convert visitors to customers.

In my experience, email is one of the most powerful tools for converting visitors to customers. For example we improve conversions for an edutech startup by almost 100{b533f414762ff80097ee09d177cb5141b2a13e37c77cdd72580da9125ed6123c} within weeks, through an email campaign.

However, for email ninjas- life is inboxed. They live, eat, breathe emails. I use Plugins, Tools and simple tricks to help me manage my inbox. Here’s 5 favorite Gmail Plugins and tricks for Growth Hacking.

Gmail Tabs and Inbox Zero:
The New tabs help to focus on what matters and reduces my inbox size by ~30{b533f414762ff80097ee09d177cb5141b2a13e37c77cdd72580da9125ed6123c} -50{b533f414762ff80097ee09d177cb5141b2a13e37c77cdd72580da9125ed6123c} . I let Google’s technology take care of the spams, social updates and promotions and focus on emails that really matter.

GMail- Tabs

Further, I Live by Inbox Zero, which means I either Delete, Delegate, Respond, Defer or Act on the emails in my Inbox. Thanks! Merlin Mann.

Google Alerts and Labels
I use a combination of Google Alerts and email filtering + labels extensively. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on one’s interest. If you are following 50-100 keywords on Google be sure Alerts will swamp your inbox. I have configures email filtering rules and labels to keep the clutter off my inbox.

Rappotive
Rappotive shows you everything about your contacts right inside your inbox- what people look like, where they’re based, and what they do. It also helps grow one’s network on LinkedIn, Twitter, Facebook without leaving the inbox. Rappotive is more like a mini CRM married to LinkedIn.

Rappotive

Yesware
If you rely on emails for growth you want to know who opens your email and clicks on your link and Yesware does exactly that. It also let’s users track prospects and has some ready to use email templates.

Yesware

Boomerang Calendar
Boomerang Calendar helps schedule meetings from within the emails. It highlights the date and time in email ( both absolute and relative i.e 5PM 10/18 or 5PM Tomorrow) to make scheduling meetings a breeze.

Go on Startup Ninjas install your arsenals and win the Growth Hacking war.

Bhaskar Thakur

Digital Transformation & Marketing Leader , Growth Enabler, Recreational Runner, Learner & Seeker. On this blog I share my perspective on Technology, Entrepreneurship, Startups, Growth, Health, Running and Biking.