Of Swine Flu & Swine Flew

Should you optimize for misspellings ?

I find analyzing Search Intent and Search Queries  very intriguing. Answer to the question why people search they way they do presents low hanging opportunities to marketers. While Brand key Phrases, Generic Search Terms get bulk of the Organic traffic to websites, alternate Keyword Strategy adds the punch to the Optimization Program.

One such alternate keyword strategy is Optimizing  for Misspellings. Marketers have used misspelled words in their programs and Search Engine Crawlers and algorithms are growing increasingly sensitive to Misspellings.

I feel there is a definite case for including misspellings in the Optimization Program.

One of the most searched term in the last 6 months is ‘swine flu’- a pandemic that threatens every country on the planet, its variations and misspellings. Here’s my 2 cents on Search Engines, SEO and Swine Flew/ Swine Flu.

Until March 2009, ‘swine flu’ and ‘swine flew’ were equally searched for terms on the Internet. In the 4th week of April search for  ‘swine flu’ took off.

Swine Flu Search Peaks in 2009 April
Swine Flu Search Peaks in 2009 April

However,   ‘Swine Flew’ still had currency ( in native English and not in call centre countries)

Global Swine Flew Searches
Global Swine Flew Searches

Meanwhile Google raked in the moolah with average CPC  of  $3 for ‘swine flew’ related searches.

Swine Flu CPC
Swine Flu CPC

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End Note:  Search Engine Algorithms are driven  by commercial interest. (period)

Google: Michael Jackson misspelling e.g. michle jacksin

Michael- Jackson Misspelling search
Michael- Jackson Misspelling search

There goes the intelligent Web 2.0 with spelling suggestions..

now Google ‘Swine Flew’

Swine Flew Google no suggestion
Swine Flew Google no suggestion

No spelling suggestions…Back to the dumb web 0.0??

I Rest my Case..

Bhaskar Thakur

Digital Transformation & Marketing Leader , Growth Enabler, Recreational Runner, Learner & Seeker. On this blog I share my perspective on Technology, Entrepreneurship, Startups, Growth, Health, Running and Biking.