Should you optimize for misspellings ?
I find analyzing Search Intent and Search Queries very intriguing. Answer to the question why people search they way they do presents low hanging opportunities to marketers. While Brand key Phrases, Generic Search Terms get bulk of the Organic traffic to websites, alternate Keyword Strategy adds the punch to the Optimization Program.
One such alternate keyword strategy is Optimizing for Misspellings. Marketers have used misspelled words in their programs and Search Engine Crawlers and algorithms are growing increasingly sensitive to Misspellings.
I feel there is a definite case for including misspellings in the Optimization Program.
One of the most searched term in the last 6 months is ‘swine flu’- a pandemic that threatens every country on the planet, its variations and misspellings. Here’s my 2 cents on Search Engines, SEO and Swine Flew/ Swine Flu.
Until March 2009, ‘swine flu’ and ‘swine flew’ were equally searched for terms on the Internet. In the 4th week of April search for ‘swine flu’ took off.
However, ‘Swine Flew’ still had currency ( in native English and not in call centre countries)
Meanwhile Google raked in the moolah with average CPC of $3 for ‘swine flew’ related searches.
End Note: Search Engine Algorithms are driven by commercial interest. (period)
Google: Michael Jackson misspelling e.g. michle jacksin
There goes the intelligent Web 2.0 with spelling suggestions..
now Google ‘Swine Flew’
No spelling suggestions…Back to the dumb web 0.0??
I Rest my Case..