Over the last 10 days a couple of startups I’m working with and a bunch of students I mentor have asked for help with Elevator Pitch.
Here goes a simple 1 Slide Elevator Pitch Template:
Startup Name : Name of your Startup
Team : Include the Founding Team’s photos, Twitter Bios and photos.
1 Line Pitch: Short , Compelling message to convert casual visitors to suspects.
High Level Concept: X for Y analogy for example Zappos is Amazon for Shoes.
Customer Segments: List of Customer Segments.
Problem Statement: 2-3 problems you are trying to solve, of the format:
____<Customer Segment>_________ needs ____<benefit>__ because | however ____________________
Existing Options: list how the problems are solved today.
Solution: outline your solution
Key Matrices: status of the startup as on date e.g. Product Alpha, 3 Beta Customers onboard.
Defensibility: something difficult to build or buy.
Channels: How do you reach customers.
Cost Structure: Fixed and Variable.
Revenue: Sources of revenue.